Mascot costumes are something that can be seen everywhere: in shops, dotted around a city centre and at all kinds of events. Wherever you go it is never a surprise to see someone dressed as some sort of animal, cartoon character or numerous other weird and wonderful creatures and products.
There are many reasons why these character costumes are so popular, they hold many benefits for all types of brands, here are some of them:
- First and foremost mascots are a fantastic way of increasing brand awareness, whether you are a new company that wants people to become familiar with you or if you are an existing brand that needs a boost or want to increase awareness of a new product. People will take notice of life sized characters walking around and are very likely to remember them; there is no better way of improving brand awareness than by getting your brand walking around amongst potential customers!
- One thing’s for sure, you will grab people’s attention with mascots. Think about it, if you were walking down the street would you be more likely to pay attention to some writing or to a large animal? Furthermore, if you were to pay attention to both the writing and the large animal, which would you be more likely to remember a few days later?
- Mascots are fun, they are entertaining and they are often likeable, they will create a positive image of your brand just so long as you pick the right character.
- One particularly great thing about mascots is that they don’t just appeal to one type of person; often you will find that you are able to appeal to a wider audience than you would with a more traditional form of advertising. What’s more a character is not confined to one country or language, someone from anywhere in the world can see your mascot and your logo together and will from then on recognise your brand.
- Costs are a big benefit when it comes to character costumes; it is really a long term investment as you pay once for the costume to be made and it can be used time and time again. Whereas many other forms of marketing are much more short term and at a higher cost.
Over all there are many ways in which mascot costumes can benefit your business, so if you hadn’t already considered this as a marketing opportunity then you most definitely should!
If you would like more information about promotional costumes then please get in touch with Promotional Props and Costumes who will be more than happy to give you any advice or answer any questions you may have.
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