Tuesday, 13 October 2015

How to choose a mascot for your business

Choosing a mascot is a massive decision and is probably one of the most important ones you will make when it come to your company branding.

The mascot that you choose will become the face of your company – it will be the image that people think of where they think of your company or hear your company name. The right mascot costume will make your company stand out and be memorable.

 So, here are our tips for what to consider when choosing a mascot for your company.

Practicalities

Luckily for you, we know what we’re doing at Promotional Props, especially when it comes to practicalities! Your suit mascot costume needs to be:

  • Well-made and strong It’s a big expense for something that will fall apart after 6 months!
  •  It needs to be wearable – That means breathable and lightweight! There’s no use having an amazing life-like mascot design if no one can bear to wear in for more that 2 minutes at a time!
  • It needs to be washable – If you have never been the person inside a mascot costume, you probably don’t fully appreciate this one. They can get hot, dirty and smelly quite quickly, so it’s essential to have a costume that can be cleaned easily – because it will need to be cleaned!
  • It needs to be manoeuvrable – A mascot needs to be fun and interactive, which is can’t be if it can’t move around and interact with people.
Memorable

You’ve probably noticed that a lot of mascot costumes are animals. That’s because people quickly identify what they are! (And people generally love animals.) Of course you don’t have to limit yourself to animals. Anything that people will be able to recognise and that suits your company image could potentially make a good choice. As a starting point, you might want to consider something that is locally recognisable. For example, here in Nottingham, you may go for something Sherwood Forest related i.e.: Robin Hood, bears, squirrels, owls, deers, etc!

Try to stay away from personal things, or ‘inside jokes’ that the average person, or potential customers might not understand.  Mascots convey personality and introduce to your company’s image. The ideal one will be prominent in people’s minds and make them remember your brand.

We’re very experienced in designing and making mascot for a wide variety and businesses and sectors here at Promotional Props and Costumes - get in touch today to create yours!

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